Celebrating Indigenous Business Growth: The Circle and Four Trailblazers Leading the Way

At the heart of Adelaide, The Circle – First Nations Entrepreneur Hub stands as a beacon of support and innovation for Aboriginal and Torres Strait Islander businesses in South Australia. Established through the Adelaide City Deal, in partnership with the Australian and South Australian Governments, The Circle has become a central hub for empowering Indigenous entrepreneurs by helping them build connections, capacity, capability, and confidence.

Since its launch in 2021, The Circle has worked with over 360 Aboriginal business owners, providing personalized guidance, strategic solutions, and access to a wide network of experts and opportunities. The team at The Circle offers one-on-one business development support, working closely with entrepreneurs to shape their business journey with tailored advice and practical solutions.

This feature celebrates both the work of The Circle and the incredible Indigenous businesses that have thrived under its support, highlighting four local trailblazers who are making their mark across diverse industries.

Nabanunga Art – Culture Reflected Through Creativity

Stephanie Singh, an acclaimed contemporary Aboriginal artist, credits her cultural heritage as the inspiration behind her thriving business, Nabanunga Art. Named after her traditional skin name, Nabanunga, Stephanie’s art draws deeply from her roots and her artistic grandmother’s influence. Her works have become highly sought after, with commissions pouring in through word of mouth.

“The Circle has been instrumental in giving me exposure at key events like National Reconciliation Week and the First Nations Business Showcase,” says Stephanie. “My art celebrates First Nations people and plays a vital role in fostering reconciliation across Australia.”

Stephanie’s pieces not only speak to her creativity but also serve as a visual celebration of her culture, inspiring individuals and organizations alike to embrace and share in the rich history of Aboriginal art.

VR Dreaming – Bringing Kaurna History to Life Through Innovation

Jordan Charles and his family are revolutionizing the way people experience cultural education through VR Dreaming, a virtual reality experience that transports participants 20,000 years back in time to explore the ancestral lands of the Kaurna people.

“We provide an immersive cultural experience that’s both engaging and educational,” says Jordan. “It’s a powerful way to build empathy and understanding of Kaurna history, which is often shared only through word of mouth.”

With The Circle‘s support, Jordan has been able to take his family’s stories and share them in a way that connects deeply with audiences. His business not only educates but also preserves vital cultural knowledge for future generations.

Balya Productions – Elevating Events Through Culture and Community

Proud Gugada, Wirangu, and Mirning woman Letisha Ackland founded Balya Productions with a mission to bring community, culture, and connection to event production. Today, Balya has become a leading name in major Indigenous events across Australia, including the National Indigenous Music Awards and NAIDOC festivals.

“Being able to mentor other First Nations artists while running a business that celebrates our culture is what excites me most,” Letisha shares. Her work as both a mentor and entrepreneur has earned her recognition as the 2024 NAIDOC SA Person of the Year.

With The Circle behind her, Letisha has continued to grow her business and support emerging Indigenous talent, creating a platform for First Nations artists to thrive.

Gangurru Beverages – A Taste of Tradition and Innovation

Rigby Barnes, the founder of Gangurru Beverages, has created a unique business that blends tradition with modern tastes. His no-sugar, low-calorie seltzer features native ingredients like lime and river mint, all while celebrating his Guugu Yimithirr heritage. The name Gangurru, derived from the word for ‘kangaroo’ in the Guugu Yimithirr language, honors Rigby’s cultural roots while introducing his products to a modern market.

“My business is a way to honor my heritage and share our culture with a wider audience,” says Rigby. With The Circle’s support, Gangurru Beverages has expanded rapidly, now available in 56 retailers across South Australia and the Northern Territory, with plans to go nationwide by November 2024.

The Circle – Where Business and Culture Come Together

As a cornerstone of Indigenous business growth, The Circle – First Nations Entrepreneur Hub offers more than just advice and mentorship. It provides a space where Aboriginal and Torres Strait Islander entrepreneurs can connect, share, and grow their businesses with the support of a vibrant community.

Since opening its doors in 2021, The Circle has created pathways for Indigenous entrepreneurs to access a wealth of resources, including expert referrals, networking opportunities, and specialized business solutions. The First Nations Business Showcase, held annually during Indigenous Business Month, further amplifies these efforts by giving entrepreneurs the chance to present their products and services to a wide audience, including government and industry leaders.

Assistant Director Michael Levin explains, “The showcase is an incredible opportunity for First Nations businesses to take control of their stories, products, and services, and put them in front of key decision-makers. It’s about celebrating the depth and diversity of Aboriginal business in South Australia.”

The 2024 event promises to be the largest yet, with over 140 First Nations businesses set to exhibit their wares, from native food products to cutting-edge technology and art.

Celebrating Success and Looking Forward

The Circle is more than just a business hub—it’s a community where Aboriginal and Torres Strait Islander entrepreneurs can thrive. The stories of Nabanunga Art, VR Dreaming, Balya Productions, and Gangurru Beverages are just a few examples of the incredible success stories that have emerged from this supportive environment.