Stop Getting Ghosted and Start Landing Job Offers

In today’s current market, many job seekers experience the frustration of submitting countless applications without hearing back. This “ghosting” phenomenon leaves many wondering what they could be doing wrong, especially Aboriginal and Torres Strait Islanders looking to enter or advance in industries where representation is still growing. 

The answer often lies in how you showcase your value and stand out from the crowd—before you even apply for a role.

As a recruitment job board, we’ve seen the overwhelming number of applications companies receive. Inboxes fill up with hundreds of resumes daily, but only about 2% of those matched the qualifications our clients are seeking. This sheer volume is why many recruiters and hiring managers now take a more proactive approach, seeking candidates online rather than waiting for resumes to come to them.

So, how do you catch a recruiter’s eye in this current landscape? By creating consistent and engaging content that highlights your skills and value.

The Power of Personal Branding Online

With recruiters scrolling through LinkedIn and other platforms, candidates who showcase their value directly in their newsfeeds often stand out. You might not always be the most qualified applicant on paper, but you can create the impression of being an industry leader or expert by sharing content that demonstrates your expertise, credibility, and personality.

Types of Content That Can Get You Noticed

If you’re new to the idea of creating content, don’t worry. Here’s a breakdown of the types of posts that can help you stand out to potential employers:

1. Entertaining Content

Share relatable and engaging posts that would resonate with hiring managers in your target industry. This doesn’t have to be all business—humor, personal stories, and industry-related observations can make you memorable.

For example, if you’re working in a creative field, a light-hearted take on the day-to-day challenges of your work can resonate with professionals in your industry. People remember those who make them smile and think.

2. Valuable Content

Post educational content that demonstrates your knowledge in your niche. This could be tips, best practices, or insights that help others in your field.

For Indigenous Australians, this is an excellent opportunity to share unique perspectives that integrate cultural values and industry expertise. By offering valuable advice, you establish yourself as a thought leader within your field and show hiring managers that you have something meaningful to contribute.

3. Credible Content

Share success stories or case studies that highlight your achievements. This could include personal milestones, project outcomes, or client testimonials. Showcasing real results adds credibility to your profile and demonstrates the tangible value you can bring to a new role.

For example, if you’ve worked on a community development project, highlighting the outcomes of that work—whether it’s in financial savings, improved services, or cultural impact—can position you as someone who delivers results.

Why Content Creation Matters for Indigenous Job Seekers

In many ways, job searching has shifted from sending out resumes to building a personal brand. And for Aboriginal and Torres Strait Islanders, this is an opportunity to amplify both professional skills and cultural identity in a way that sets you apart. Hiring managers aren’t just looking at qualifications anymore—they’re looking for candidates who are passionate, engaged, and visible.

Think about your own experiences when you’re making purchasing decisions. You might see a product in your newsfeed and think, “That looks interesting, I could use that.” The same principle applies to hiring. Recruiters and hiring managers see your content and start to think, “This person could be a great fit for our team.”

Get Recruiters to Reach Out to You

By regularly creating and sharing content, you can position yourself as someone who is knowledgeable and also proactive. Over time, recruiters may start reaching out to you with job offers, saving you from the frustration of being ghosted after applications.

Remember, creating a consistent online presence takes time, but the rewards can be immense. You’re not just a job seeker—you’re building a brand that showcases your skills, cultural insights, and potential. So, start posting today and open the door to new opportunities by letting recruiters come to you.